| Dreft Laundry Stain Remover |
| 8 out of 10 women use laundry pre-treat stain removers. Most of today's one-treats are formulated for cleaning only harsh chemicals which cause skin irritations. |
| Mothers of infants are looking for something better, a product that wipes out tough baby stains and soils but is gentle on infant's clothes and skin. |
| Dreft Laundry Stain Remover is the only pre-treat stain remover that is tough on infant's soils & stains, yet gentle on infants skin & clothing. Dreft does not harm or diminish flame retardent properties of baby sleepware. |
| Finally, the package graphics leverage the awareness and performance imagery of the Dreft Detergent - #1 choice among mothers and #1 choice among Pediatricians. |
